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Syniverse and GPSTracks To Demonstrate GlobalPetFinder at CTIA Wireless 2005; Syniverse Launches New Telemetry Application

NEW ORLEANS, Mar 14, 2005 (BUSINESS WIRE) -- News Summary: Powered by Syniverse's new Mobile Device Control Service, GPSTracks GlobalPetFinder provides pet owners with the ability to remotely monitor their pet's location. Demonstrations to take place at Syniverse's booth #3844 and the Wireless Home at CTIA Wireless 2005.

Syniverse Technologies (NYSE:SVR), a leading provider of mission-critical technology services to wireless telecommunication companies worldwide, and GPSTracks today will demonstrate Syniverse's new telemetry enabling application, Mobile Device Control Service, with GlobalPetFinder at CTIA Wireless 2005, March 14-16, 2005.

GlobalPet Finder, powered by Syniverse's newly developed Mobile Device Control Service, provides pet owners with the ability to remotely monitor their pet's location. GlobalPetFinder utilizes Mobile Device Control Service to send an SMS identifying the pet's location directly to a GSM mobile device such as a phone, pager or PDA. The GlobalPetFinder device allows the pet's owner to set safe boundaries within which the pet can roam and notifies the owner if the pet wanders outside of the boundary. The GlobalPetFinder device attaches to any collar and operates on three rechargeable AAA batteries.

Syniverse's Mobile Device Control Service provides the required network connectivity to mobile operators, manages SIM card administration for the GlobalPetFinder device, ensures mobile device registration and authentication, generates SMS messages, delivers those SMS messages through mobile operators, provides reporting for retail billing and provides the back-end infrastructure support that Syniverse is known for. Syniverse also provided the registration, implementation and provisioning of the SMS short code "FOUND" for use with the GlobalPetFinder device.

"Telemetry is fast becoming an attractive consumer application as well as an important tool in remotely monitoring assets and communicating data for businesses," said Linda Hermansen, vice president - business development, Syniverse. "The developers of GlobalPetFinder needed a robust offering that provides the network connectivity to mobile operators throughout the country, SMS message delivery and mobile device transaction processing to bring their product to market quickly and cost-effectively. Due to the scope and scale of our services and relationships with mobile operators, we are able to simplify all of these elements, offering a complete service framework so GPSTracks could focus on the other aspects of GlobalPetFinder product development. We see our Mobile Device Control Service enabling many new and non-conventional uses of the conventional mobile network."

"Syniverse's expertise in messaging, its proven track record in the industry and its support infrastructure enabled us to create a customized product for pet owners," said Jennifer Durst, CEO, GPSTracks. "We are leveraging Syniverse's network connectivity and relationships with nearly all major North American mobile operators to offer this product, which is expected to be commercially available by the end of the second quarter."

About Syniverse

Syniverse is a leading provider of mission-critical technology services to wireless telecommunications companies worldwide. Syniverse solutions simplify technology complexities by integrating disparate carriers' systems and networks in order to provide seamless global voice and data communications to wireless subscribers. Carriers depend on Syniverse's integrated suite of services to solve their most complex technology challenges and to facilitate the rapid deployment of next generation wireless services. Syniverse provides services to over 300 telecommunications carriers in approximately 40 countries, including the ten largest U.S. wireless carriers and six of the ten largest international wireless carriers. Headquartered in Tampa, Fla., U.S.A., with offices in major cities throughout North America and in The Netherlands, Syniverse has a global sales force in London, Luxembourg, Rome, Beijing, Hong Kong, Rio de Janeiro and Belo Horizonte. For more information, visit http://www.syniverse.com.

About GPSTracks

GPSTracks GlobalPetFinder is one of the first patented technologies to locate lost pets with the use of GPS and two-way wireless. GlobalPetFinder allows a pet owner to set a boundary of any size within which the pet can roam. If the pet wanders outside of that boundary, the owner is immediately alerted on the wireless device of his or her choice with continuous updates of the pet's location until the pet is recovered and the device is reset. Pet owners can also monitor their pets' location within the boundaries at any time. The product is non-invasive, requires no installation and causes no harm to the pet. Headquartered in New York, GPSTracks GlobalPetFinder is well positioned to serve the U.S. market of 68 million dogs and the $32 billion pet industry. For more information, visit http://www.globalpetfinder.com.

Cautions about Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These include, but are not limited to, statements regarding the Company's plans, intentions and expectations. Such statements are inherently subject to a variety of risks and uncertainties that could cause actual results to differ materially from those projected. Given these concerns, investors and analysts should not place undue reliance on forward-looking statements.

SOURCE: Syniverse Technologies

Syniverse Media Relations, Tampa
Helen Harris, +1 813-273-3939
813-431-5298 (mobile)
helen.harris@syniverse.com



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